About Chris

Chris has a very decorated career. He previously spent over  12 years in the corporate world, climbed his way up the ladder to a 6 figure career as the General Manager of multiple traffic control companies, and was responsible for over $90m in revenue. With an extensive background in leading and building teams, Chris decided to take his passion for helping others in a different direction. 

After getting separated from his then wife in 2020, Chris decided to start his own coaching company, originally called Primary Food Fitness Coaching, to what is now known as Manful Coaching. 

Chris spent over 20 years as an anxiously attached, co-dependant "nice guy", with a severe fear of abandonment. He spent 12 years addicted to marijuana, and spent years self medicating with harder drugs, and alcohol in order to mask the real issues he faced in his life. After his separation, he hit rock bottom. Eventually, through his own self discovery, therapy, and coaching, he built himself up to a point where he broke through his glass ceilings of limiting belief, self-love, self-worth, and abandonment fears, to a place where he took control of his life. 

"I got sick of my own bullshit, to be honest. I got sick of feeling powerless. I got sick of feeling emasculated by my beliefs of what success, and self-worth meant, and I got sick of masking my masculinity out of fear of rejection. When I finally started living a manful life, and unlocked my emotional intelligence, I was able to embrace my divine masculine. That is when I experienced true power and fulfilment like i'd always dreamed of" - Chris   

Chris' mission now is to help men break free from from the "nice guy" persona, shed limiting beliefs, low self worth, and fully realize the power of emotional intelligence. With his empathetic, but no bullshit coaching style, Chris' goal is to coach men towards becoming manful, so they can have infectious relationships with others, and attract all of the things they desire, in this short life we are all blessed to have.

"The goal is not to teach you how to avoid the darkness. My goal is to teach you to fall into the darkness with a flashlight" - Chris